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Norwegian Focus @ Eurosonic 2010
Norway invaded Groningen
by Webmaster, 17.12.2009
22 Norwegian bands painted Groningen red, white and blue during two days of Eurosonic Noorderslag.
During this year's Eurosonic Festival the main focus was on Norwegian music. A total of 22 bands and artists contributed to a Norwegian music invasion in Groningen.
Eurosonic Noorderslag has become one of the largest and most important music industry festivals for the live market. 120 festivals and 3000 delegates participate during Eurosonic, while 250 bands participate through showcasing.
- This is one of the best opportunities for artists and bands to market themselves towards concert and festival bookers, says Managing Director of Music Export Norway, Inger Dirdal.
An important element in Eurosonic is the European Talent Exchange Program (ETEP). The intention is to promote Norwegian bands and artists through festivals, radio and media in Europe. The fact that all the largest festivals attend Eurosonic makes it an even more attractive place for showcasing.
International stepping stone
As a result of the Norwegian focus, a considerably larger amount of Norwegian bands and artists have the opportunity to play. This year's focus on Norwegian music is a result of a close co-operation between Music Export Norway and Eurosonic. For bands such as Kaizers Orchestra and Casiokids, Eurosonic has been an important international stepping stone. Speaking of Kaizers Orchestra, the band was actually invited back this year as special guests and played in an appropriately decorated circus tent.
As a part of the Norwegian focus, Music Export Norway was also involved in two panels at Eurosonic, respectively The Truth About Norwegian Black And Extreme Metal and Destination Norway, in collaboration with the Association of Live Music Promoters Norway.
The following Norwegian artists played Eurosonic 2010:
- Audrey Horne (www.myspace.com/audreyhornemusic)
- Mari Boine (www.myspace.com/boine)
- diskJokke (www.myspace.com/diskjokke)
- Donkeyboy (www.myspace.com/donkeyboyofficial)
- Harry's Gym (www.myspace.com/harrysgym)
- I Was a King (www.myspace.com/iwasaking)
- Jarle Bernhoft (www.myspace.com/jarlebernhoft)
- Kaizers Orchestra (www.myspace.com/kaizerso)
- Kvelertak (www.myspace.com/kvelertak)
- Major Parkinson (www.myspace.com/majorparkinson)
- Marit Larsen (www.myspace.com/maritlarsen)
- The Megaphonic Thrift (www.myspace.com/megaphonicthrift)
- Monolithic (www.myspace.com/monolithicmusic)
- Noora Noor (www.myspace.com/nooramusic)
- Pony the Pirate (www.myspace.com/ponythepirate)
- Rockettothesky (www.myspace.com/rockettothesky)
- Shining (www.myspace.com/shininghalmstad)
- Sivert Høyem (www.myspace.com/siverthoyemandthevolunteers)
- The Low Frequency in Stereo (www.myspace.com/lowfrequencyinstereo)
- Serena Maneesh (www.myspace.com/serenamaneesh)
- Ungdomskulen (www.myspace.com/ungdomskulen)
- Wardruna (www.myspace.com/wardruna)
Check out some pictures from the Norwegian showcases above. The rest can be found at Music Export Norway's Flickr profile www.flickr.com/musicexportnorway.
question & answers
- What sort of financial support does Music Export Norway provide?
- I want to play a showcase at a showcase festival. What do I do?
- How do I prepare for an industry festival or event?
- Where can I find export statistics for Norwegian music?
- What do you mean by "export ready"?
- What are the hottest Norwegian acts these days?
- Where can I find Norwegian industry contacts?
