Monthly at the Lexington
Great feedback on Ja Ja Ja
by Webmaster, 10.08.2010
Ja Ja Ja completed a six month trial period in May 2010, and a thorough internal review was undertaken. Here are the results.
Ja Ja Ja is a monthly club night in London showcasing the best emerging talent from the Nordic countries.The Ja Ja Ja club night aims to grow a strong independent platform where new "export ready" artists are able to showcase their music to key British music industry professionals, media, tastemakers and punters alike. The club night is promoted at a central London venue with a good PA; The Lexington.
After a six month trial period, a thorough evaluation process was conducted. Questions were sent out as an online survey and resulted in a 100% response rate, giving us a good picture of how curators, industry professionals, media the artists’ representatives and the artists themselves viewed the Ja Ja Ja project.
Here are the key statistics:
- 89.5% of responders felt that Ja Ja Ja provided Nordic artists and industry with a strong, independent platform to showcase their music to key British music industry professionals, media and tastemakers.
- 50% reported that they had tangible results from playing the Ja Ja Ja showcase and a further 25% said that they were in dialogue with interested parties (especially with labels) which may lead to tangible results.
- 70% of Nordic industry professionals felt that their industry network had strengthened as a result of Ja Ja Ja.
- 89.5% felt that the pre-event PR and marketing was either good, very good or excellent.
Testimonials:
"The Nordic region has long proved to be a hotbed of interesting and diverse musical talent The Ja Ja Ja club nights offer a great opportunity to check out new and up-coming Nordic bands without having to put in the air
miles." - Christopher Barrett, Features Editor, Music Week
"Ja Ja Ja has established itself in the UK music industry calendar as the go-to regular club for unearthing the best new talent the Nordic region has to offer, delivering something fresh to the London live music scene." - Jon Mac, Co-Founder the Great Escape, Promotions Director, Mean Fiddler
"I came to Ja Ja Ja to see the excellent Harry's Gym perform at The Lexington and the gig was well attended by a healthy mix of new music fans and industry faces. Ja Ja Ja actually has the potential to become a cool live brand in London." - Steve Tilley - National Promoter, Kilimanjaro Live
"The Ja Ja Ja nights have been well attended, well organised and well chosen musically. The acts that played have varied in genre and have captured London's gig going community, which is no easy task. Introducing new music from a specific country, region or part of the world can be difficult in a big city, but Ja Ja Ja have managed this successfully." - Huw Stephens, BBC Radio 1
"The Ja Ja Ja night is probably the best London-gig we´ve done so far.” - Ungdomskulen
The next Ja Ja Ja night will be a metal special on September 13th, curated by Metal Hammer, with the following line-up:
Kvelertak (Norway)
Thunderstone (Finland)
Solstafir (Iceland)
question & answers
- What sort of financial support does Music Export Norway provide?
- I want to play a showcase at a showcase festival. What do I do?
- How do I prepare for an industry festival or event?
- The UK taxation rules are confusing. How does it work?
- Where can I find export statistics for Norwegian music?
- What do you mean by "export ready"?
